An author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.
An authorpreneur makes use of outlets such as: websites, blogs and social media, promotional materials both in print and online, opportunities to speak, generating media coverage, teaching other authors in person or online, creating unique business models to facilitate their product, offering support through those business models to other authors.
by Goodnight Publishing August 11, 2010