The strategy to push social media engagement by coming up with content meant to trigger a seemingly unconscious response to comment the word "amen", like or share.

This is typically seen amongst Filipino Facebook users and is something the foreign content creators who are fond of "pinoy baiting" content have not been capitalizing at the time of this writing.
Content creators and traditional media companies in the Philippines often use amen baiting content to boost their engagement as the dominantly Catholic social media capital of the world just can't help but comment "amen".
by QueenCityCebu.com April 6, 2021
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