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Adversarial Socraticism

Using Socratic-style questioning in bad faith to force an opponent onto permanent defense. Involves nitpicking definitions, edge cases, and hypotheticals until hesitation or nuance is made to look like confusion, stupidity, or defeat. Commonly used in online debates.
He didn’t win; he used adversarial Socraticism to trap the other person in definition hell while ignoring the larger argument.

advertorial

An article or editorial that has been written for the purpose of promoting a product or service. The word itself is a combination of "advertisement" and "editorial." Often the piece will avoid a tone with overt bias.
I had read a whole page about vitamins in the news magazine before realizing the story was just an advertorial.
advertorial by brianbbad March 23, 2011

adversaries 

ad·ver·sar·es
1.an enemy or opponent(plural)
2.the devil Satan(plural)
Dear mama, I'm caught up in this sickness
I robbed my adversaries, but slipped and left a witness
-tupac
from
"16 On Death Row"
adversaries by Baseballallstar September 8, 2008

Adversaries 

A brotherhood of warriors formed on the mean streets of Jewett City, CT.
The Adversaries are itchin' to kill, while y'all are ready to die...
Adversaries by DEO5 June 16, 2008

advertarian 

A person who's for ads, and very much against people who use adblock. Usually a very poor person or a very rich person.
person 1: I'm an advertarian.
person 2: what's that?
person 1: if everyone used adblock, we would have to pay for things!!!
person 2: snek!
advertarian by Hitler1337420 November 5, 2016

adversariality  

The condition of being adversarial.
Her adversariality forced her to take the opposite opinion no matter what was expressed to her.