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Wordentity is the definition of a content strategy movement aiming to make the identity of the written word of a business, book or website as important as its visual identity.

Wordentity is a portmanteau (the merging of two words to become a new one) and combines the words WORD and IDENTITY.
This text is a mess, didn't you pay attention to our wordentity?
by LL338 July 28, 2010