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The name of a hypothetical masculine wash, analogous to "Summer's Eve" douche product for women.
Commercial: (cut to guy standing in the snow by a stream) "Winter's Morn' masculine wash. Makes ya feel like a man, all over!" (guy takes some snow and rubs it on his crotch, rinsing with stream water) "Brrrrrrr!"
by Paul September 10, 2004