The opposite of being innovative. Going back to doing things in an old fashioned way or in a way that has not previously brought success, or has brought failure.
Shopper: "I'd like to trade in this iPod touch, please, and exchange it for that Walkman."
Sales Advisor: "So you want to trade in the latest technology for something obsolete? That's unnovative!"
by slikrick101 July 26, 2013
Get the Unnovative mug.
A term coined by Apple Inc. to describe the iPhone.

Means the same thing as innovation but several years behind current technology.
Apple needs to stop with the old unnovation of the new iPhones.
by NEINNEINNEINNEIN April 1, 2016
Get the unnovation mug.