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Sound quality is one of many aspects (when buying headphones) that are no longer considered due to hypes like Beats By Dre and Apple's Earbuds/Earpods.
Audio-Technica User: Goddamn, the sound quality in these ATH-M50's are amazing...

Beats By Dre User: ...What...The hell...Is sound quality??
by LeAudiophileXB69 November 29, 2013