A common word used in place of a proper noun.
Lady with feathered hat: Excuse me!
Girl with the face: WHAT LADY?
Lady with feathered hat: Can you help me find my dog?
Girl with the face: Oh. SHNOOOOOOKAHHHHHH!!!
Lady in feathered hat: My dog's name is Carol.
Girl with the face: No, don't you know??? SHNOOKAH is a word used in place of a proper noun. Stupid lady!
*When roleplayed, this should be portrayed with scandinavian accents accordingly. Also, it's common to break into a sixteen part harmony on the double "o" of "shnookah".*