Sex, Money, Murda is a neighborhood-based street organization that originated in the Soundview section of the Bronx, New York. More specifically, the gang was fathered by Peter Rollack a.k.a. Pistol Pete from the Soundview Houses, a low income public housing development managed by the NYCHA. Pistol Pete is now serving a life sentence without parole on a plea bargain for killing and committing to kill 6 people. S.M.M. eventually affiliated itself with the United Blood Nation which emerged during the 1990s. Over a relatively short time the S.M.M. set spread to other locations. They are primarily located in the Soundview section of the Bronx, as well as the South Bronx and many east Brooklyn neighborhoods like Bedford-Stuyvesant, Brownsville, and East New York. They have also branched to cities as far as Trenton, Newark, and Camden in New Jersey, Philadelphia Pennsylvania, and Baltimore, Maryland, and other cities along I-95.
The art and science of maximizing content on task-appropriate Social Media outlets. Generally in support of a Reputation Management campaign.
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