The notion that you need to apply a fresh layer of FeBreze on your clothing since your smelling sense has become so desensitized to the aroma.
Bob: I walked to the Olive Garden for lunch and sweated a bit. Do you still have that bottle of FeBreze in your office?
Jill: Bob...you already smell like a perfume factory from the stuff - there is no reason to ReBreze. Relax!