THE next big thing. This word, used only once on the face of the earth prior to this, will eventually become the sole way of expressing coolness, or degrees of coolness, replacing even "cool" itself. It's inevitable; the word is just that rampageous.
The words "crucial," "dank," "chill," and "righteous," all peed their pants when they learned that there was a new word in town. Very un-rampageous of them.