when you buy something (pair of expensive boxers/lingerie set etc) whilst slightly aroused then you regret it after losing your arousal and thinking why the
hell did i buy those?
the item then becomes relevant again next time you’re
horny, but loses it’s relevance again after.
single people are 10x more likely to make a
horny purchase, as you have to then (even slightly) regret the item given that nobody is there to appreciate it but you.