look up any word, like half chub:
 
1.
1. A process by which ones experiences and encounters with the environment and behaviors, change their ideas and thoughts.

2. A process of developing new ideas through intentional interaction with the physical world and human behaviors.

3. A combination or the words process and conception.
The basis for the new product was a proception that was heavily influenced by wasteful consumption.
by CSMILE November 20, 2012