An attempt to make oneself appear squeaky clean, carried to such extremes of austerity or public self-righteousness that this person has just gotta be hiding something.
Jerry's pretending he doesn't feel attracted to Ralph, and going about talking about cleanliness of mind and body as he attends meetings of this group of homophobic God-botherers. He's obviously playing the Pope Gambit.
by Fearman February 22, 2008