"OMG Pitchfork has just reviewed the new Times New Viking!"
Generic Indie Kid #2: "Shit! Seriously?! That's the new lo-fi noise rock band isn't it?! I'm so downloading that right now."
Metal Head: "The Pitchfork Effect at it's finest..."
Kate: No, it isn’t. It’s just you and the pitchfork effect.
Bob: You listen to Lady Gaga? How about listening to some real music for once?
Joe: I could care less about your taste in music; that’s just a pitchfork effect.