Indie kids around the world flock to buy and/or download the latest high ranking reviewed album published by the quintessential yet slightly biased indie music site, Pitchforkmedia.com.
Generic Indie Kid #1: (As he laces up his pre-worn converses)
"OMG Pitchfork has just reviewed the new Times New Viking!"
Generic Indie Kid #2: "Shit! Seriously?! That's the new lo-fi noise rock band isn't it?! I'm so downloading that right now."
Metal Head: "The Pitchfork Effect at it's finest..."
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