A parasitic marketing technique, which involves
intercepting web site traffic to profile ISP user's interests and affiliations (without explicit consent from either the web sites or their users) . Profiled ISP users can then be subjected to targetted
advertising for competitor web sites (hence, parasitic marketing).
Generally very unpopular with ISP users for legal, privacy and security reasons. Generally rejected by web site owners whose copyrighted content is scanned and abused to promote their rivals.
desktop applications like Word, Outlook, Excel, and Open Office are indeed acutely
vulnerable to 'Phorming'
I'm sure along with others that passing my
personal details via phorming or any other way
will not be tolerated
My bank account is hacked due to it being easier to do due to Phorming