A marketing tactic where media actively looks for unintentional, out of context, or irrelevant things to be outraged over, usually through identity politics, to create a manufactured feeling of us vs them to keep the working class divided. Instead of fixing bigotry it exacerbates it. This tactic works on people who are bored, lack nuanced thinking, and are easily manipulated into tribalism.
"I'm sick of performative outrage. We all have more in common than we think! Now is the time for empathy and understanding, not division!"
by woke af person January 25, 2019