1. Principled winning with an Ownership mentality that flourishes within a Meritocracy and rewards Creative excellence and Appreciativeness of Player / coaches who exhibit Teamwork while being Humble and possess a Work / life balance with Directness.
2. The opposite of an Amateur Hour Culture

1) Making Shit Happen, or MSH-ing. Together, as a team. 2) Exuding the drive and determination of a truffle dog