The "I need it Now!" sheeple-intensive economy.
In a recent article in trendwatching.com, one can read about what founder Reinier Evers has called the 'Youniverse' of the 'massclass' of 'trysumers' who now can buy their own 'massclusives' blah blah blah...
First they called it New Economy (the 90s' e-boom-and-bust)... then it became known as the New New Economy (the humble, non-spending 'techwrecks'/ also refers to the 00s' rising nanotech and pharma market). But, what about now? You answered yourself...It's the Now Economy now!