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An american adverising term invented some time dring the course of television history.

Now widely regarded with contempt for the utterly intelligence insulting nonsensical term it is.
"New and improved Whammo juice!!! A refreshing carboanted drink that doubles as an industrial cleaning agent!!!"

"Wait... how can it be new AND improved? You can't improve on something new, since to improve something implies revising something exisiting..."
by EducatedChav June 17, 2009