1.) Similar to the action of maximizing an aspect of something or someone, though most appropriate when referring to an aspect that cannot be measured with numbers alone (ie. "fun", "boredom" and "gayness" cannot be measured conventionally).
To make something ordinary, extraordinary by making it more vibrant and colorful. From Coldplay's new album Mylo Xyloto where the album cover is very vibrant and one of it's themes is to make somethingbland into something interesting.
Oh my goodness. This wall is very boring and uninteresting. Let's MXify it! Now it looks more colorful!
When you have to pee in a movie but don’t want to miss anything, and must do the following mental equation: will the amount I have to pee cause enough discomfort to diminish my attention capacity for the remainder of the movie to an extent which is greater than the amount of the movie I would miss by making a mad dash to the restroom.
I saw Satantango last night, wonderful film but by the 5th hour I had to start doing pee calculus.