Obscure and convoluted language used by pretentious, insecure and narcissistic executives and account teams in marketing and advertising agencies the world over. This bastard dialect of the english language is mostly used to covertly conceal huge gaps in intellect and lack of subject knowledge, common sense and a thourough inability for independent thought.
A fine example of marketinguese is "we need to produce a strategically effective relationship between the consumer and the brand via targeted communications and profiled segmentation".
A fine example of marketinguese is "we need to produce a strategically effective relationship between the consumer and the brand via targeted communications and profiled segmentation".
Despite being the person who produces the marketing materials and having multiple degrees, I do not understand a word of marketinguese and prefer to speak proper English since it is kind of nice to be understood.
by millax April 10, 2009