A marketing campaign that descibes a product's usage (or even a product) that is a complete fabrication. While the product may have use as descrbied within the marketing material, it is not based on any real event or proof that it can be acheived.
that powerpoint about the product in use was complete marketexture. Toothpaste adds claiming usage will help get you laid are based on marketexture.
by CaliforniaMatt August 4, 2008