A term coined by Bob Barker (b. 1923-12-12, retired at the end of Season 35; ended 2007-06-15, taped 2007-06-06) which is someone that watches The Price Is Right all their life. Contestants are told this when they get on the show, win their One Bid prize and make it up on stage and declare that they are a fan of the show. Current host Drew Carey (b. 1958-05-23) has yet to say this to a contestant.
"You are a loyal friend and true." Bob Barker said to a contestant before the pricing game started.