1. Living person(s), who have become iconic in pop-culture; Pop-culture icons. These type of people are commonly credited for starting original art-trends, such as drawing styles; comics, songs, slang-terms, fashion-movements, and other types of art.
2. Celebrity (or Celebrities) living today.
Example 1: Al Pacino, Robert Deniro, Rick Astley, Lady Gaga and other living performers are icons & living memes because they're responsible for a lot of famous quotes, fashion-trends, & expressions people frequently see in movies and shows today.
Example 2: Chuck Norris is a living meme & pop-culture icon.