When a song or similar item of pop culture from decades ago is used in current media and becomes popular to a new audience.

It is in reference to Kate Bush's 1985 song "Running up that hill" and how it became a #1 hit in 2022 after being on the TV show "Stranger Things"
That TV show gave Colin Hay the Kate Bush push so now my son wants all my old Men at Work albums.
by Wordiculous July 3, 2022
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