Jeffrey "Ja Rule" Atkins was at one time a successful rapper. He tried to imitate Tupac and miserebly failed lyrically and in conception of the fans. He has done a lot of duets with Ashanti but started singing his own hooks. His voice resembles that of Sesame Street character Cookie Monster. His career is largely overshadowed by his beef with 50 Cent, which grew to involve Eminem, D12, G-Unit, Busta Rhymes and Obie Trice. He suffered a lyrical assault at the hands the Interscop/Aftermath rappers. Since then, he has tried to pick up what's left of the shattered pieces of his career.
Kid: Mommy, who's that wack rapper singing on TV that sounds like Cookie Monster?