The commercial featured a blue haired, pre-historic woman, dishoveled and lying at the foot of the stairs. She presses her emergency call button that is located on a necklace around her wrinkly old head and shouts:
"I've fallen and I can't get up!"
wife: "I've fallen, and I can't get up!"
husband: "You didn't answer my goddamn question!"
wife: "I think I broke my hip."
husband: "I'll break your other freakin' hip if I don't get my sandwich now!"