An exclamation used in the form of a greeting, especially amongst gay men. The phrase is generally used to address a group of gay friends, usually conveyed with great enthusiasm. The expression first gained popularity on YouTube due to frequent use by, YouTube celebrity, William Sledd. The singular variant of “Hey Bitch!” is rarely used colloquially, as it can be mistaken for hostility.
"Hey Bitches! How's it going?"
"Hey Bitches! Have you Bitches seen my cell phone?"