An alternative form of the English word "hip hop". First coined by Korean rapper Park Kyung(member of Korean band Block B), who used this word to describe things that are not considered "hip hop"or in other words "urban".
PO(member of Block B): Oh Hyung! Do you think I should dance to A-Pink's song for our next fan meet.
Park Kyung: That's not hep hap, baby.
Zico (leader of Block B): We have to ride public transport tomorrow.
Park Kyung: That's not hep hap, baby
BBC(Block B fans): Why can't we buy cute little cartoon stickers of our favorite Block B members?
Park Kyung: That's definitely not hep hap baby.