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1.
1.To strengthen, deepen, or intensify your sport

2. To brighten or become more intense in action.

Derived from the word Heighten, it clarifies the intensity and willingness to elevate a sport and is only applicable to athletic situations.

Originating from the company; Heightn Innovation, they are working to bring the latest in technology to sport, beginning with rowing.
"Ya know man, I love rowing but what can we do to Heightn the sport?"

"You've really Heightned your game lately, I had no idea you had a 30" vertical!"
by InvictusSD April 20, 2010