1.To strengthen, deepen, or intensify your sport
2. To brighten or become more intense in action.
Derived from the word Heighten, it clarifies the intensity and willingness to elevate a sport and is only applicable to athletic situations.
Originating from the company; Heightn Innovation, they are working to bring the latest in technology to sport, beginning with rowing.
"Ya know man, I love rowing but what can we do to Heightn the sport?"
"You've really Heightned your game lately, I had no idea you had a 30" vertical!"