Top Definition
The hidden purpose of all female fashion and the "beauty industry" that supports it -- namely, to help to generate male erections. Sometimes abbreviated to "the H.O. Factor," it is what some feminists treat with disdain and attempt to subvert by refusing to wear make-up. Every fashion designer, male or female, recognizes its importance, however, as, instinctively, do all heterosexual women.
She: I looooooove the new Chloe collection, especially those floor-length dresses and baggy blouses with long sleeves!
He: But they completely lack the H.O. Factor.
She: The whaaaat??
He: The Hard-On Factor: they are absolutely NOT arousing ... not even a twitch ....
by ring-tailed roarer September 10, 2009
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.