A term primarily referring to Gwyneth Paltrow and her website Goop that primarily spreads scientific misinformation. It is primarily used as a word similar in context to bullshit but in a lower overall aspiration as to utilize the spread of "natural science" as a means to make an extra dollar from a gullible consumer. Basically using the internet to spread miss-information in order to be a Shyster.
I have Jenny has started a website to promote selling $120 stickers that increase your Energy Aura. She seems to have a strong case of Goopitis...
by Kermit-K June 29, 2017