An SEO spammer's black hat attempt to undermine a competing web site's search engine page rank. The term derives from the name of the most commonly used search engine and the idea that bowling a split leaves a huge gap between the pins, through which the next bowled ball could easily pass without upsetting any pins, suggesting that one has found a huge gap in Google's defenses.
The currently most poopular Google bowling technique is to SEO spam links to the competing web site so that Google will penalize it.
by Downstrike October 24, 2005