1. Mutual stimulation or massage of ego, frequently used by self-important upper management types, esp. in meetings.
Done correctly, if frenzied ego stroking is performed, frotulation may almost lead to orgasm; sexual self-gratification.
Frequently exacerbated by over stimulated creativity of the participants, esp. Advertising, Media, Hollywood movie industry meetings.
Frotulate - Verb
Frotulational - adjective
"Steve, what happened in your first Sales Meeting, how did it go?"
"Very tiring, thanks so much for asking! There were three or four of the managers indulging in massive frotulation - a lot of love in the room."