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When in a club, and you look over at someone who's also looking back at you, you're playing "eye chicken". The "winner", then, would be the first person to look away, but it's not about winning - it's about hooking up.
Women love a man who can win at eye chicken.

"Dude.. I'm totally playing eye chicken w/that hot brunette over there"
by Rev. Mitcz August 01, 2005