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Hollywood film studio term for shameless franchise sequels and spinoffs. Developed in the early 2010s by executives hoping to hush criticism that they were incapable of producing anything other than the reboots and remakes that plagued the early 2000s. EU for short.
"Dude, did you see they're making a different movie for each of the Kardashians that will culminate in one big Kardashian team-up movie?"

"No way! I can't wait to see what they do with the Kardashian Expanded Universe!"
by tkltkl December 06, 2013