look up any word, like jamflex:
 
1.
1. Anything new and trendy, that causes a 'green frenzy,' especially among the eco-celeb set: Leonardo DiCaprio, Sheryl Crow, Al Gore, Jolie/Pitt, etc.

2. Stepping onto the environmental bandwagon, trying to use buzzwords like 'sustainability' and 'eco-friendly.'
Have you tried that new chicken poop lip stuff? Totally eco chic!

Prius owners think they're so eco chic!

Heather is an eco chic, eco-chick! (Gone overboard.)
by eco-chick August 19, 2007