Fake online dating profiles to entice casual users to subscribe.
John: Dude, I was on match last night and this super hot girl sent me a message.
Fred: What did you do?
John: I sent her a message back but never got a response.
Fred: Was she totally out of your league?
John: Pretty much.
Fred: It's a datebot, those companies make up bogus profiles to get idiots like you to sign up.
by BuckyG June 26, 2011

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