When you provoke someone by giving a statement that will anger them and further them in pursuit of an argument whilst the provoker (you) escapes their attempts and views the ensuing drama for pleasure.
Person 1: I don't want to go to Denny's it's not even good
Greg: You're a pussy if you don't eat a big breakfast
Person 1 walks away from the conversation and watches the madness ensue.
chin n run