Codeword for gear, aka steroids, TRT, etc. within the fitness industry.

Diet fed to the masses by fake nattys to keep the masses looking beta. Real men eat steak and eggs.
Chicken and Broccoli Diet

"Fred got shredded and put on 40 pounds of muscle for his new role as an action hero by eating only chicken and broccoli and using the ab decimator machine 3x per week."
by kalton May 5, 2022
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