The act of bragging about winning at something, then it backfires when your pitiful boasts don't come to fruition
Jon: "Remember, the loser of the doubles tennis has to buy the drinks at the pub after"

Dilip: "Fine, I'll have a pint of beer please, because you've got no hope of winning!"

-In the pub after the match-

Jon: "What a bragfire, looks like you're buying the drinks after that pitiful 6-0 6-0 loss!"
by JPMcPenis April 08, 2011

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