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1.
To take a largely unknown indie band or song and make it popular by including it in a mainstream film or commercial, thereby "ruining" the band for its original (and somewhat elitist) indie fans.

Origin: Term developed after Zach Braff included the music of The Shins in Garden State.
"I deleted all my Feist MP3s after iPod Brafficated '1-2-3-4'."
by Jen But Never Jenn September 19, 2008
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