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(n.) an attribute of a high-end product used to lure people with too much money into buying it instead of a less expensive model that will work just as well for their purposes. Combined these features assist in creating douche bag appeal.
Jim barely knows how to use his email, but he was drawn to the MacBook Pro due to the asshole features. The backlit keyboard was the gimmick that finally sealed the deal.

BMWs automobiles are loaded with asshole features to seduce douche bags with too much money.
by jacobre1 February 26, 2008