The lowest quality of a person, place or thing.
A carry-over from a Simpsons episode in which Lisa wants to purchase an Ikea knock-off, and Marge says "why don't you get this instead?" Lisa replies, "but Mooom, that's Klooge Brand. Pupla is way better!" So therefore, if Pupla is the best brand, Klooge would be second, ergo, Ass Brand would be the worst.
A carry-over from a Simpsons episode in which Lisa wants to purchase an Ikea knock-off, and Marge says "why don't you get this instead?" Lisa replies, "but Mooom, that's Klooge Brand. Pupla is way better!" So therefore, if Pupla is the best brand, Klooge would be second, ergo, Ass Brand would be the worst.
by JoJo July 21, 2004
Some other cadets stopped by our room last night, got stoned and later starting about putting an ass-brand on my boy-butt! I went to bed fully-clothed and pulled the cover over my head until they left!
by USAF Cadet February 4, 2021
by reggie mcfly January 27, 2011