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When it appears that something is a trending topic on a blogging or social website for the sole reason that readers are posting messages asking why the topic is trending. Also when a legitimately trending topic continues to trend even after its topicality is lost because curious latecomers continue to relay it.
Why is Jar Jar Binks trending on Twitter? That movie was back in the late 90s!

Oh, look at all of these tweets asking why Jar Jar Binks is trending. He must be on an artificial trending loop.
by SeamusMac January 08, 2011