Changing the interface or usability of a product in such a way as to "dumb down" and remove consumer choices to eliminate consumers having to think.
"They Applefied the website, and now I can't manually pick the item because the website doesn't know which part to order automatically."
by P. cubensis August 17, 2011
1 more definition
This is when a consumer begins purchasing only Apple products.
She bought an iPhone, an iPod, and a Macbook instead of PC related gadgets. She's been applefied.
by Eleison October 19, 2008