sounds like: Ad•ver•size•ing

The odd looking end result of the inexplicable compulsion to dress oneself in skin-tight spandex which is adorned with a multitude of corporate logos and ride around on an expensive bicycle in traffic for exercise; usually with no disregard whatsoever for traffic laws.

This effect is exponentially worse when found in groups.
Groups of "Adversicers" wreak havok on a sunny day's evening commute.
Why do bikers wear those ridiculous cloths with all that advercising on them. They look like malnourished stock cars.
by Don't Doubt Rock September 25, 2010

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